Rolls - Royce announces record sales in company's 108 - History

The record results were achieved despite a number of challenges in 2012. These included global business uncertainty and political unrest, preparations for the start of production of Phantom Series II and expansion works at the Home of Rolls-Royce in West Sussex to help the company satisfy increasing customer demand for Bespoke personalisation across the model range. Against this backdrop, Rolls Royce has successfully retained its position at the very pinnacle of the ultra luxury market, maintaining segment leadership for motor cars selling above Euros 200,000. No other luxury brand sells as many cars in this segment as Rolls-Royce.

Strong sales growth was reported in many regions, with notable results seen in the Middle East (up 26%), Mainland Europe (up 21%) and Asia Pacific (up 18%).

The United States and China remained the most significant individual markets for Rolls-Royce Motor Cars. A number of markets reported record sales, including Saudi Arabia (up 63%) and Germany (up 15%). Rolls-Royce also expanded into new markets, including Latin America, and sold motor cars in more than 40 countries worldwide.

The company’s portfolio includes the pinnacle Phantom family products – Phantom, Phantom Extended Wheelbase, Phantom Drophead Coupé and Phantom Coupé – and the Ghost family – Ghost and Ghost Extended Wheelbase.

2012 also marked another record for the Rolls-Royce Bespoke personalisation programme, a service with Rolls-Royce’s legendary hand-craftsmanship and attention to detail at its core. Nearly every Phantom family model (95%) and three out of every four Ghosts (73%) left the Home of Rolls-Royce with some element of bespoke personalisation. Sales were also enhanced by several exceptional bespoke collections in 2012, including Phantom Coupé Aviator, Art Deco, and Ghost One Thousand and One Nights.

The company celebrates its 10th anniversary at Goodwood in 2013. The first Phantom was presented to its owner at one minute past midnight on 1 January 2003. During the anniversary year, a major new extension to the Goodwood manufacturing plant will be opened to help the company meet increasing global demand for highly personalised Ghost and Phantom models.

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