Rolls-Royce Motor Cars Will Present Full Black Badge Portfolio At Goodwood Festival Of Speed
Visitors attending the Goodwood Festival of Speed (Editor James included!) will experience the global public debut of the full Black Badge product portfolio. Displayed on the Festival’s Laundry Green, adjacent to Goodwood House, will be a selection of highly Bespoke commissions – Black Badge Wraith, Black Badge Dawn, Black Badge Cullinan and Black Badge Ghost.
Launched in 2016, Black Badge is Rolls-Royce’s response to a new type of client. Every Black Badge product is designed with more torque, control and power, and according to Rolls-Royce, is for those who “reject conformity and live on their own terms”. Since its introduction, more customers have responded by pushing the boundaries of the marque’s bold alter-ego through their own Bespoke commissions.
Black Badge now represents 27% of commissions worldwide and is codified by the mathematical symbol that represents a potential infinity, which can be found within the Black Badge motor car’s interior.
For this year’s Festival of Speed, Rolls-Royce presents five new powerful creations, inspired by its clients’ desires. Other Rolls-Royce motor cars attending the Festival of Speed include a Black Badge Dawn as a Courtesy Car and a Black Badge Cullinan as a Festival Course Safety Car.
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