SKODA Unveils The Ultimate Baby Buggy
ŠKODA unveiled the ultimate baby buggy, named the "vRS Mega Man-Pram", a high performance vehicle that has been designed to provide the ultimate baby transportation experience. To celebrate the launch of the Octavia vRS – the fastest ŠKODA ever – the company gave a team of engineers the task of bringing the same qualities that go into the car to other everyday objects. These included the vRS Man-Pram and were highlighted in a new ad launching the third-generation Octavia vRS.
A ŠKODA-commissioned survey of 1,000 dads, found that about two-thirds (76%) admitted they would spend more time pushing their babies if they had access to a higher spec and more stylish buggy. This resulted in a remarkable baby carriage, with complete wing mirrors, hydraulic suspension, 20-inch alloy wheels, oversized brake calipers, anti-stress grips and a headlamp beam for night walks. For the lucky toddlers on board, they'll be able to enjoy a "sports-style upholstery" and "adjustable lumbar support"
Heidi Cartledge, Head of Marketing at ŠKODA UK commented: "The ‘vRS Mega Man-Pram’ proves what you can do when you take the vRS vision off road and drive it straight into the nursery. We used it in the new Octavia vRS TV ad because we wanted to bring to life the idea of enhancing the performance of everyday objects. The high tech-buggy gives a tongue in cheek sense of what you could experience if you vRS’d your life"
Credits: Oneshift News Team
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