Sneak Peek: ŠKODA MissionL Concept
ŠKODA will present a world-premier design concept called MissionL at this year's Frankfurt International Motor Show.
Close to the final production-ready design, this concept car reveals the look of ŠKODA's upcoming model line that is to become symbolic of the Czech carmaker's planned model offensive.
The new compact five-door vehicle will be launched in Europe, Russia and China. In line with the brand’s internationalisation principles, this compact ‘liftback’ will feature specific modifications in each of these regions. In addition, the Indian market will have its own version, a compact sedan. These steps are in line with the goals of ŠKODA's 2018 growth strategy that was set last year in which the brand intends to increase its sales to 1.5 million vehicles by 2018.
“Revealing the look of our new compact model, the MissionL shows exactly the direction our brand is going to take,” says ŠKODA Board Chairman Prof. Dr. h.c. Winfried Vahland. “The world premiere in Frankfurt gives a clear signal that ŠKODA is going full steam ahead now. We are going to present a new vehicle every six months over the next two or three years.”
Credits: wilswong
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