Toyota Prius: MotorWeek 2010 Drivers' Choice Awards Best Vehicle of the Year
MotorWeek, television’s longest running automotive series, announced today the Toyota Prius has won the top honor of “Best of the Year” in its 2010 Drivers’ Choice Awards “for making improvements on virtually every front including, fuel efficiency, power and versatility.”

Prius was a double winner as it also won MotorWeeks Drivers’ Choice Award for “Best Eco-Friendly” vehicle.
“If you can only buy one car for your family, the 2010 Prius is the one,” said MotorWeek host and executive producer John Davis. “The Prius is a no-compromise vehicle that offers impressive efficiency, cutting edge technology, smart packaging and truly iconic styling.”
“The Prius winning the prestigious MotorWeek Drivers’ Choice Best of the Year and Best Eco-Friendly awards is truly an honor that reflects how far hybrid technology in the U.S. has come in one short decade,” said Bob Carter, Toyota Division group vice president and general manager. “Since it was introduced in 2000, the Prius has been an icon for positive change. Now, with over 800,000 currently on American roads, Prius has helped change the way people think about transportation, the roles cars play in the environment, and what people could expect from their cars in the future.”
MotorWeek’s Drivers’ Choice Awards have been widely acknowledged as one of the auto industry’s top honors for more than 25 years. The Drivers’ Choice Awards are chosen by the MotorWeek editorial staff by test-driving vehicles using a broad range of evaluation factors that are most important to consumers – performance, technology, practicality and value.
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