USA: 2013 Toyota RAV4 SUV Scores Early Sales Surge

TORRANCE, Calif., May 6, 2013 – RAV4 sales have increased since the new model began rolling into Toyota dealerships in January. In February, its first full month in showrooms, RAV4 sales increased nearly 10 percent over the same period last year with the new model making up 65 percent of all RAV4 sales. “When developing the new RAV4 we spent a lot of time talking to consumers to understand what they wanted and needed in a small SUV,” said Bill Fay, group vice president and general manager, Toyota Division. “We have met those needs and now, since its launch, the new RAV4 is one of the fastest selling vehicles in the Toyota line up.”

OneShift Editorial Team

07 May 2013

Early dealer reports have found buyers of the new RAV4 have been particularly attracted to its dynamic exterior design, perceiving it as contemporary and very stylish. Buyers have also been impressed with the many in-cabin features like the available Blind Spot Monitor with Rear Cross Traffic Alert, calling the new RAV4 technologically advanced.

The new RAV4 offers great value through balanced performance and capability, including improved fuel efficiency, increased cargo capacity, a dynamic design, eight standard airbags and a compelling array of standard features.

Among the many technologies and convenience features early buyers have been drawn to include standard Display Audio with a 6.1-inch touchscreen and an integrated backup camera, Eco and Sport modes and 60/40 split-folding and reclining rear seats.

All RAV4’s are equipped with a fuel-efficient 2.0-liter four-cylinder engine and a new six-speed automatic transmission. The all-new RAV4’s fuel efficiency is improved from the previous generation. The new Eco mode also promotes more efficient driving for maximum mpg. RAV4 front-wheel drive models receive EPA-estimated fuel efficiency ratings of 24 mpg in the city and 31 mpg on the highway, while all-wheel-drive models are EPA-estimated at 22 city/29 highway mpg.

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