We just have to share this
MINI is renowned for their extremely out of this world marketing campaigns. Behold their latest, titled "The Other Ranch".
MINI's creative agency has come up with what they do best - Creating a spectacle. They had planted 4 Clubmans into the dirt in Brussels. This installation, called "The Other Ranch" is inspired by the Cadillac Ranch in Amarillo, Texas where a man half-buried 10 old Cadillacs in the ground at the precise angle of the Great Pyramid in Egypt.
The Other Ranch by MINI is so named because MINI wants people to view the new Clubman as the "Other MINI". How appropriate!
[IMG]http://www.oneshift.com/showroom/uploadimages/resized-20080117150712113.jpg[/IMG]
Credits: Jarvis
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