Eurokars Auto Pte. Ltd., a subsidiary of Eurokars Group, the largest privately-owned automotive group in Singapore, and the newest authorised dealer of BMW vehicles here, has officially launched its Sales showroom and Aftersales facility in Singapore on 1 October 2022. It is the first time in Singapore's automotive history that customers would be able to shop between two dealers for a single brand, changing the purchasing journey significantly.

Eurokars Group’s portfolio of BMW Group partnerships already include BMW, Rolls-Royce Motor Cars and MINI in Singapore and BMW and BMW M in Indonesia.

Although Eurokars Auto will receive cars from BMW Asia on the same terms as the current incumbent, Performance Motors Ltd, it is expected that it can use other levers to sweeten a deal for would-be BMW owners, possibly higher overtrades and better loan packages, for example.

BMW Asia, on the other hand, will now be able to reach out a whole new clientele through Eurokars' customer database, who may be upgraders (e.g. from Mazda) or households that require more than one car (e.g. from Porsche, Rolls-Royce).

The newly renovated BMW Eurokars Auto Showroom houses 10 display cars, a dedicated merchandise area, and one delivery bay. Eurokars Auto’s full-fledged Service Centre will also be open to service new and existing customers.

The BMW Eurokars Auto Showroom is currently situated in a temporary location. A permanent Eurokars Auto BMW premises, that includes Retail Next, an eclectic, warm and conversational space, is slated to open its doors in the second quarter of 2023.

In Q3, 2023, Eurokars Auto’s BMW Premium Selection will move into 11 Leng Kee Road to offer customers the highest quality and standards for all BMW certified pre-owned cars.

BMW Eurokars Auto Showroom and Eurokars Auto Service Centre will be located at 11 Leng Kee Road and 29 Leng Kee Road, respectively.