Lotus Evora makes local debut

The Evora will be hand crafted and built on a dedicated new assembly line within Lotus’ advanced manufacturing facility at Hethel in the East of England; capacity limitations will restrict production to approximately 2000 cars a year, thus ensuring this dynamic new sports car’s rarity and exclusivity.

Mike Kimberley, CEO of Group Lotus plc, has this to say about the exciting new model: "The Evora is the biggest 'milestone' Lotus has achieved since the Elise was born 13 years ago and is the start of our bold five year strategic business plan – a plan which includes the introduction of three new cars and advanced new technologies to many more markets around the world."

"The Evora also represents Lotus core values of performance through light weight and efficiency, proving that you can have performance, fuel economy, elegant design and practicality all in a class leading mid-engine 2+2 sportscar, whilst also meeting all global safety and homologation standards."

Mike Kimberley continued, "Looking to the future, we will continue to research, develop and produce lighter, more efficient vehicles which are linked to our extensive and well-regarded work on all aspects of future fuels, alternative engines and electric and hybrid vehicle propulsion system solutions."

"We all have an environmental responsibility to future generations and the Evora is another example where Lotus is seen to make significant steps towards improving the efficiency and sustainability of the motorcar, helping ‘UK Ltd’ to the forefront of high technology in the motor industry."

KC Chong, Director, Brand, Operations also commented on how the new class and dimension the Evora brings to existing and new Lotus consumers out there. "The Lotus customer today is sophisticated, intelligent and takes great pride in the detail and performance of what he/she drives today." said Mr. Chong.

He went on to add that, "We are delighted to say that with the induction of the Evora into the Lotus family, the Lotus team is seeing eye-to-eye with this elite group of people."

Credits: Story by Azfar Hashim, pictures courtesy of Lotus