When the atomic bomb lands

Mr. Alvin Wong Twei, Director and Partner of Atomic Racing said, “We set up Atomic Racing not just to sell race cars, but to sell the luxury motorsports lifestyle. Beyond the best products, we’ve also brought in the best people: international expertise to provide quality training courses so owners can drive like the real pros, to create corporate experience days, and to organise one-make races throughout Asia where we will launch the Atomic racing brand.”

When asked to define “motorsports lifestyle”, Alvin said, “Besides securing the distributorship of the Ariel and Caterham brand, we’ve got top-end Simpson racing gears for all your needs, and also Brian James racing trailers to haul your track cars anywhere, even all the way up to Sepang.”

Those aside, a workshop and storage facility will also be set-up in Senoko, while a showroom along the Leng Kee car belt is slated to open in the second quarter of 2009. As you can see, this company is serious about motorsports and completing the whole motorsports experience.

Two versions of the Atom 3 will be sold here. One is the track-ready version which will retail for around $160,000, while the other road-going version for $288,000.

If you’re very keen, you have to be quick though. With a production number of only 100 cars per year, only 10 will eventually make it for the Asian market.

Credits: Story & pictures by Azfar Hashim