Audi Designed Sci-Fi Car To Feature in Hollywood Epic Adventure "Ender's Game"
The Audi design team has created a car specifically for Summit Entertainment’s film adaptation of the award-winning, best-selling novel “Ender’s Game.” The visionary design makes the Audi fleet shuttle Quattro fit into the world of the science fiction feature film and combines futuristic design with groundbreaking technology. The fictional Audi fleet shuttle Quattro seen in the film “Ender’s Game” marks the first time the car company has unveiled a purely virtual Audi in a feature film. True to the company’s “Vorsprung durch Technik” philosophy, the brand with the four rings collaborated with director Gavin Hood and the production team to use the latest technology to digitally and seamlessly integrate the Audi Fleet Shuttle Quattro into the futuristic environment of the film.
The company noted that the technologically advanced world of “Ender’s Game” is reflected in the design of the model. “The Audi in the movie represents progress and it appears in key scenes that have a lasting impact on the life of the protagonist,” explained Florian Zitzlsperger, responsible for Brand Partnerships at AUDI AG. “With this, our Audi becomes a part of this fictional world.”
“Designing the Audi Fleet Shuttle Quattro was comparable to tailoring a made-to-measure suit,” said Frank Rimili, Chief Designer for the film project. “We adapted it to the requirements of the world in ‘Ender’s Game’ and, at the same time, ensured that we preserved our brand values. Ultimately, we were able to project our design philosophy perfectly onto the fictional world of the movie.”
Based on the best-selling, award-winning novel, the feature film “Ender’s Game” is an epic adventure written for the screen and directed by Gavin Hood starring Asa Butterfield, Hailee Steinfeld, Ben Kingsley and Viola Davis with Abigail Breslin and Harrison Ford. The film is set to hit theatres on November 1, 2013.
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Credits: Oneshift News Team
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