Audi "Most Improved Loyalty to Make"
Audi made greatest strides in 2009, earning recognition Tuesday night as the R. L. Polk & Co. “Most Improved Loyalty to Make” award winner.
Introduced into the Automotive Loyalty Awards this year, the “Most Improved Loyalty to Make” award honors the automotive brand that garnered the greatest percentage point improvement in consumer loyalty over the course of 2009. With a 4.9% growth in this area, Audi surpassed all other brands in the market.
The Polk Automotive Loyalty Award is based on actual model-year purchase/lease activity and recognizes manufacturers for superior performance in customer retention—a critical aspect of building and maintaining market share. Customers of these manufacturers had such a positive overall experience that they came back to buy another vehicle of the same model, make, or manufacturer.
For this year’s “Most Improved Loyalty to Make” award, Audi received top honors after sales figures confirmed the highest industry wide percentage of this pattern occurring among Audi owners.
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