BMW Group Opens First Driving Center in Asia
The BMW Group celebrated the opening of its first Driving Center in Asia, located in Incheon, Korea. The investment totals 75.5 million US Dollars up to 2020 (77 billion Korean won), and around 100 new jobs have already been created. The BMW Group has driving experience centers in both Germany and the US, however the Driving Center in Korea is the first one worldwide to combine both a driving track and a dedicated brand experience. It will open its doors to the public in early August 2014.
The Driving Center accommodates a 2.6 kilometer closed circuit track where drivers can experience a variety of situations, such as high speed driving, emergency and off-road techniques, using BMW and MINI vehicles. The center offers dedicated exhibits around BMW, MINI and BMW Motorrad vehicles, a new Junior Campus with specially tailored science education programs on mobility and road safety for children, as well as a 12,000m2 eco-friendly sports park. In total, the Driving Center covers 240,000m2, the equivalent of 33 soccer fields.
The facilities will also serve as a new training center for sales, customer service and product training. Furthermore, a Service Center operated by Bavarian Motors, an authorized BMW and MINI dealer, offers customers a service point for minor problems. In addition, BMW and MINI owners can take advantage of the newly established 'Airport Service', where they can leave their cars for maintenance and other care programs during their travels.
Credits: Oneshift News Team
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