Caltex social investment drives change throughout Asia

Caltex’s latest social investment initiative, Driving Change with Caltex, embarks on a regional effort spanning five Caltex markets from October 5 to November 4, 2012. This initiative sees Caltex partnering with FOX International Channels (FIC) to create a first-of-its-kind reality community project, highlighting social efforts in Malaysia, Hong Kong, Thailand, Philippines and Singapore.

Hosted by TV presenter Henry Golding, 25, Driving Change with Caltex will have Henry pair up with a local celebrity from each market as they attempt to gather volunteers and carry out a socially initiated mission.

In Singapore, Henry will be Driving Change with Caltex from November 2 to 4, 2012 and will be assisted by Singapore’s favourite mum, Irene Ang, 43. They will team up with youths from the ‘Caltex PAssion for Kids’ programme, an ongoing Caltex initiative with People’s Association, aimed at providing education and life-skills for children from low-income families.

The Singapore mission will challenge Henry and Irene to take the youth on a journey to support and give back to underprivileged elderly. They will be tasked to prepare and package 5,000 hampers, consisting of a selection of staple foods, which will be donated to the elderly.
The two celebrities and their teams will then attempt to sell as many food hampers as they can, travelling around popular areas and landmarks in Singapore.

The Singapore mission will conclude on November 4, 2012 with a special lunch party prepared for 100 elderly beneficiaries. As a conclusion to their enrichment and the mission, the youth will take part in a specially choreographed performance directed by Irene.

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