Ford Fiesta makes Asian debut at Auto China

The all-new Ford Fiesta has been reinvented for a new generation of customers.

Designed and developed in Europe for sale in Europe, Asia, South Africa, Australia and the Americas between 2008 and 2010, the all-new Fiesta is the first major product of Ford’s new global product development process.

The all-new Ford Fiesta's dynamic character is accentuated by its bold kinetic design. Its distinct character is further accentuated with major strides in craftsmanship, quality of materials and product choice while continuing to represent Ford Fiesta’s traditional strengths of practicality, value for money, agility and safety.

All- new Ford Fiesta clearly embodies the exterior hallmarks of kineticdesign, which has so convincingly infused emotion into the core of the Ford range in Europe and Asia.

The reveal in Europe in March of the three-door and five-door Fiesta hatch and now the China reveal of the five-door Fiesta hatch confirm that all-new Ford Fiesta will bring the most appealing elements of Verve Concept to production reality.

“I’ve been saying just wait for the all-new Fiesta to see how kinetic design can be translated into a small car,” said Martin Smith, Executive Director of Design for Ford of Europe. “Now the wait is over. New Fiesta evokes an instant emotional response that says ‘I want one’ which extends the traditionally practical values of the Fiesta brand to appeal to a new, style-conscious generation of small car buyers.”

China production of the all-new Ford Fiesta commences before end of 2008 at the Changan Ford Mazda Automobile (CFMA) plant in Nanjing, China. The $510million state-of-the-art manufacturing facility, which commenced operations in September 2007, has the flexibility and scalability to satisfy initial capacity of 160,000 vehicles per year. The all-new Ford Fiesta will be produced at Nanjing.

"The Verve Concept so confidently combined exciting design with the promise of a fun, exciting car to drive. The all-new Fiesta delivers on the promise we made with Verve Concept. The all-new Fiesta is a dynamic car and is unlike any of its competitors in China," said Bob Graziano, President and CEO of Ford Motor China. "It proves that a small car can be desirable."

By 2010, Ford's Fiesta small-car family will be manufactured in Europe, Asia and the Americas and be marketed as Fiesta in all of the world’s key automotive markets. The all-new Fiesta with truly enjoy global reach and identity.

Credits: Jarvis