Global News: Gullwing Wins Product Design Award

The 24-member jury chose 778 entries from around 2500 candidates in 16 categories; the SLS was up against numerous well-known competitors in the "Transportation Design" category.

"This sought-after award for the new SLS AMG is a great honour for us. It also reflects the extremely positive feedback on the design of the SLS that we have been receiving since the September world premiere at the International Motor Show (IAA) in Frankfurt/Main," says Prof. Gorden Wagener, Head of Design at Mercedes-Benz.

The distinctive styling of the new SLS AMG enthrals with its passionate sportiness and reinterprets the breathtaking lines of the Mercedes-Benz 300 SL – one of the outstanding design icons of the Mercedes-Benz brand. With its purist design the new SLS reflects the philosophy of contemporary sports car engineering: the bonnet which measures just under two metres, the low greenhouse positioned well to the rear and the short rear end with an extendable aerofoil are just as powerful a reminder of the superlative dynamism as the long wheelbase, the wide track and the large wheels.

The short overhangs feed through into the proportions, as does the design of the super sports car with its low-slung front-mid-engine set well back and dual-clutch transmission in transaxle configuration. An undoubted styling highlight comes courtesy of the swing-wing doors, which lend the SLS AMG its incomparable charisma – making a unique statement in this vehicle segment.

This coveted design award is not the first for the Mercedes-Benz SLS AMG: the Gullwing model was also victorious in the "Golden Steering Wheel 2009", "Auto Trophy 2009" and "TOPauto 2010" awards.

Credits: wilswong