Intelligent service with BMW TeleServices in the new BMW 7 Series

Arriving in Singapore on 16 January 2009, BMW's authorized distributor, Performance Motors Ltd (PML) is offering the BMW TeleServices system, the world's first networking system between the vehicle and BMW Service Partner, giving the customer supreme comfort and safety of the highest standard, and bringing customer service to a new level of excellence.

Over 70 control units in the new BMW 7 Series continuously monitor all elements that are crucial to the performance and safety of the vehicle. In the event that a need for service or in rare cases a fault is detected, a toll-free call is initiated automatically without any driver intervention. This data-call sends relevant service information to PML that will then analyze the data and contact the customer to schedule a service appointment.

PML is therefore able to determine the need for service in good time, ordering any parts or components that might be required and thus ensure that they are available when the time for service comes up. This keeps the customer's visit to the workshop as short as possible.

Furthermore, the customer is also informed by PML in advance of the type of service that is required and the amount of time it will take. This allows the customer to schedule his appointments to his convenience and at exactly the right point in time, fitting perfectly into one's personal timetable.

Planning a service appointment in advance also gives the customer greater freedom for individual wishes and demands: Discussing matters personally with his Customer Service Advisor, he may for example, consider whether to renew the brake pads slightly ahead of time before setting out on a long distance road trip. Again, all the information required for such a decision is provided in advance through BMW TeleServices.

As a result, the customer is always able to rely on his car automatically registering for service, without having to keep an eye on dates and deadlines, without making unnecessary telephone calls on possible enquiries, and without having to contact PML for an appointment.

[B]Exclusive to BMW: innovations in service helping to save time and money.[/B]
BMW TeleServices follow a long line of innovations that BMW has introduced in the area of service, all based on an intelligent analysis of the car's needs due to its usage rather than an artificial set mileage. For example, in the 1980s, the BMW Service Interval Indicator communicated the service needs of a BMW to its owner through 5 indicator lights in the instrument panel. When the ignition is switched on, up to five green indicator lights will come on. These will extinguish automatically when the engine is started. As the next service interval approaches and depending on the intensity at which your BMW is being used, the number of green lights will decrease. The fewer that are on, the sooner the next service will be due. The next evolution of this service technology was when the mileage due for the next service was displayed. This remaining distance was however calculated based on the way the car has so far been driven, rather than a pre-determined artificially set mileage. With the previous 7 Series generation, this technology took a big leap forward with a Condition Based Service concept. Through the innovative iDrive technology, one could see the remaining distances and times for selected maintenance tasks such as engine oil, brakes, spark plugs, brake fluid, vehicle check etc. Now with the introduction of BMW TeleServices in Singapore, the new BMW 7 Series model is set to shift paradigms in service concepts.

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Credits: JRC