Jaguar Project 7: Not only a concept but a high-performance sports car

Jaguar Project 7: Not only a concept but a high-performance sports car

The Jaguar Project 7 concept will make a debut at the 2013 Goodwood Festival of Speed on July 12.  It is based on the 2014 Jaguar F-Type which is an all-new, convertible sports car and winner of the 2013 "World Car Design of the Year" Award. Ian Callum, the Director of Design, Jaguar said: “Project 7 is a single-seat sports car based on the F-TYPE, with the kind of racing-inspired form that designers dream about. It has one purpose: to be driven fast and enjoyed. Jaguar sports cars are known for exceptional performance and clean design. Project 7 captures that spirit in its purest form.”

OneShift Editorial Team
OneShift Editorial Team
11 Jul 2013

Project 7’s name acknowledges Jaguar’s winning of Le Mans seven times between 1951-1990, and its blue paintwork is reminiscent of the victorious Jaguar D-type cars of 1956/1957. Project 7 is not a static concept, but a fully-functional, high-performance sports car. The F-TYPE’s rigid all-aluminum structural design provides the perfect starting point, with power supplied by a 550hp supercharged 5-liter Jaguar V8 engine. This power is delivered to the rear wheels through an eight-speed ZF transmission with 'Quick shift' technology, and an active electronically controlled limited slip differential. Project 7 also features a free-flow exhaust system with a ceramic finish, 10mm lower ride height and a custom-calibrated spring/damper tune.

The cockpit of Project 7 is as impressive as its exterior. The driver sits in a composite bucket seat, which is 1.2 inches lower than the stock seat, and is gripped by a four-point racing harness. The passenger seat is replaced by a custom fabricated helmet holder, which carries a custom-designed Project 7 helmet in matching blue paint and graphics, secured by its own harness.

The seat and the insides of the doors are finished in a quilted racing-style diamond pattern. There are carbon-fiber inserts on the console and shift lever, and the steering wheel is equipped with machined aluminum paddles.

The Director of Design, Ian Callum further added “When you look at this car, it has got an enormous amount of appeal. It’s just full of desire – you can see that its sole purpose is to be enjoyed. Project 7 is a very special car – not just because it’s a one-off, but because of its purity of purpose. It’s pure Jaguar.”

Have a closer look at the all-new Jaguar Project 7 concept in our gallery.

Credits: Oneshift News Team

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