J.D. Power Quality Study: Porsche receives quality award

The US market research institute J.D. Power arrived at this conclusion in its latest survey, "Initial Quality Study," which was published yesterday. Porsche reached second place after Lexus, and is thereby also the best European manufacturer.

With the prestigious brand evaluation, Porsche has now reached a top position on four consecutive occasions; in the years 2006 to 2008, the Stuttgart manufacturer of sporty, premium vehicles has held first place.

Frank Tuch, head of Company Quality at Porsche, said: "Three first and a second place in the brand evaluation of the noted J.D. Power Initial Quality Study, in the last four years, are the result of consistent quality work and customer focus during development, in production and in sales."

"The award demonstrates that our sustainability strategy has paid off. The challenge is not to achieve high-quality standards on short notice, but rather to sustain these over the course of years. There is hard work behind this. The high degree of satisfaction of the Porsche customers is a reflection of the new car quality."

J.D. Power reviewed the satisfaction of new car buyers, in the first 90 days after de-livery of the vehicles. Based upon a catalog containing a total of 228 criteria, nearly 81,000 customers were asked about their impressions concerning quality and workmanship.

Credits: JRC