Kia in Top 5 List for Reliability Survey

Kia has won itself a top place in one of the world’s biggest surveys which investigated the reliability of more than 450,000 cars aged from three to nine years old. More than 82% of Kia owners reported no mechanical failures of any type.

OneShift Editorial Team

04 Feb 2007

The survey, conducted by Warranty Direct, an independent automotive warranty specialist company, observed the number of mechanical failures reported for every 100 vehicles covered by its warranty policies. Out of thirty three other manufacturers in the USA and the UK, Kia was rated with a score of 17.39%, very close to Toyota and Mitsubishi, and also beat other brands such as Nissan (18.86%), Lexus (20.05%), Porsche (27.48%), BMW (28.64%), Mercedes (29.90%) and Audi (36.74%). Other makers like Land Rover and Jeep took the last two spots in the survey, scoring 44.21% and 46.25%, respectively.

“This survey strongly supports what we have known for some time, namely that Kia makes high quality vehicles with very good reliability,” commented Mr Jean-Charles Lievens, Senior Vice President Kia Motors Europe.

“In recent years we have greatly improved our product quality and drastically cut back on warranty claims. Now we’re backing up our confidence with a unique 7-Year / 150,000 km Warranty on the new Kia Cee'd – transferable to subsequent owners – and more and more new customers are switching to the Kia brand. I’m certain that, if the intriguing Warranty Direct survey is repeated in three years time, Kia will have climbed even higher up the reliability league table.”

Warranty Direct - ‘Reliability League Table’ 2007

TOP 10 RESULTS

Manufacturer Incidence Rate %*
1. Mazda 8.04
2. Honda 8.90
3. Toyota 15.78
4. Mitsubishi 17.04
5. Kia 17.39
6. Subaru 18.46
7. Nissan 18.86
8. Lexus 20.05
9. Mini 21.90
10. Citroen 25.98

* Number of mechanical failures reported by policy holders for every 100 vehicles, aged between three and nine years old.