MINI Pitstop Pop-Up Store Now Open At One Holland Village

Explore the MINI Pitstop, a pop-up store by Eurokars Habitat at One Holland Village shopping mall. Open daily from 11am to 9pm, the store invites fans and enthusiasts to test drive the latest MINI models and discover the MINI Lifestyle Collection, which includes a variety of apparel and accessories.

“Fresh off the launch of the MINI Clubman Final Edition, we are excited to end 2023 on a high note with MINI Pitstop,” said Ms. Cheryl Chiok, Managing Director of Eurokars Habitat. “The Holland Village area is a distinct lifestyle destination and the perfect setting for the flair and expressiveness of MINI. We feel right at home here and want to bring excitement and buzz to the community with everything MINI. Our MINIs are ready to greet you, so come on down with your family and friends to MINI Pitstop.”

“MINI Pitstop also incorporates the BMW Group’s Retail.Next concept, where a stylish and brand-new interior immediately greets visitors. The existing Eurokars Habitat showroom will undergo a revamp next year to mirror the sprightliness and warmth found in MINI Pitstop,” added Ms. Chiok.

What cars are on display at MINI Pitstop?

The pop-up store features the MINI One 3-Door Frozen Brass Edition, MINI One 5-Door Undaunted Package and MINI Cooper S Clubman. On-site test drives are offered for the MINI 5-Door, MINI Clubman and MINI Countryman. Customers have the option to choose customised test drive routes - one of Singapore’s best B road is nearby (hint hint).

Cop your MINI merch too

Enthusiasts can explore the MINI Lifestyle Collection, which includes stylish merchandise such as apparel, bags, accessories and folding bicycles. The MINI Pitstop also offers a lounge area where visitors can relax and enjoy refreshments.

A prelude of what’s to come…

In 2024, Eurokars Habitat will unveil a new showroom at 27 Leng Kee Road, and MINI Pitstop offers a preview of the space. Embracing the Retail.Next concept, the pop-up store provides a warm and customer-centric environment.

MINI Pitstop, designed with an open-concept layout, ensures a seamless customer journey from exploring MINI models to the MINI Lifestyle Collection and the lounge area. The use of curated furniture, varied textures and materials reflects the individuality and versatility of the MINI brand.

MINI Pitstop by Eurokars Habitat is located at #01-08 One Holland Village, 7 Holland Village Way, Singapore 275748.

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