MINI Vision : An Exclusive look at MINI's Future Designs

Head of MINI Design previewed a sampling of visionary design and innovation in the form of the MINI Vision at the 'MINI Design@Home' event in Munich. This showcases the various elements of future MINI designs as MINI has developed a vehicle design laced with new creative impulses that advance the cause of premium quality in the compact class. The presentation of the MINI Vision was based around a virtual 3D hologram. This form of expression provided a window into how the MINI designers go about their business. Complementing their familiar toolset of sketches and 1:1 clay models, virtual reality allows them to test and fine-tune creative ideas quickly and under realistic conditions.

OneShift Editorial Team

29 Jul 2013

The design of the MINI Vision reaches pointedly into the brand’s past and combines the underlying features and values of MINI with future-focused aesthetic and technical innovations.

Among the stand-out signature features of the MINI brand are the clear separation of the roof, glasshouse and body. The chrome strip wrapped around the top of the body, the distinctive side indicator element and the black band framing the lower edge of the car are all hallmark MINI styling elements.

The MINI Vision presents these three defining design elements as a flowing, interconnected unit – conjured from innovative and lightweight “organo metal”. This extremely mouldable but also very strong material is produced by pressing various fibers into a composite. Organo sheets have a unique texture comparable to that of fabrics. At the rear, muscular shoulders lend the MINI Vision extremely sporty and compact proportions. The finely drawn and clearly defined edging in the car’s bodywork is central to the exterior design language of the MINI Vision and underlines the concept’s precision and sporting intent.

The interior of the MINI Vision stands out with its individual style, variability, functionality and aesthetic appeal. The fundamental idea behind the MINI brand – of providing maximum comfort within minimal exterior dimensions – filters through every detail of the interior. A transparent and open cockpit, sweeping doors and a “floating” centre console allow the driver and passengers to experience the sensation of a wide open space coupled with the benefits of a space-saving small car. Lounge seats featuring dynamic piping add the finishing touch to the unique interior ambience.

The Glamorous Gold paint finish – a shimmering gold-tinged orange tone – has never been seen before in the history of MINI design. And the use of organo metal creates an intriguing contrast to this gleaming metallic shade. The organo metal adds highlights not only to the outside of the car, but also to the interior, its unique structure lending the MINI Vision a cutting-edge character.

Its unbeatable scope for personalization and an extremely sporty and precise design make the MINI Vision the perfect partner for the road, tailored to the needs and preferences of the individual driver. Take a closer look at the MINI Vision in our gallery.

Credits: Oneshift News Team