Mobile show of love
Covered in a patriotic red, white and blue Union Jack design, one Exige ‘S’ is the recent star of the Discovery Channel’s popular series ‘How Do They Do It?’.
With its voluptuous curves and cut-away details, the Exige is one of the most distinctive and unique cars on the road, so it was a perfect choice for the ‘How Do They Do It?’ team who were looking for a challenging case study for their vehicle wrapping feature. ‘Totally Dynamic’ who specialise in the application of vinyl wraps were assigned the project and took 10 hours to transform the iconic Exige for the documentary which follows the project from brief to the finished car making its track debut.
The scheme was developed by Lotus Design to move away from the traditional static Union Jack to that of a flying flag to show the essence of movement and speed. The finished car is a real attention seeker and has amazing track presence.
Lotus Design captured a very special element of our heritage with the brief, ‘great British racing’. The Union Jack theme and the flying flag concept perfectly embody the Lotus spirit”.
‘Totally Dynamic’ supplied the expertise for the intricate process in which a team of 4 installation technicians expertly applied a vinyl wrap to the Exige ‘S’, transforming the car in just 10 hours.
Credits: Jarvis
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