Pirelli Cinturato P1 Comes to Town

Pirelli presents Cinturato P1, the high-tech premium tyre developed for large and medium-sized cars, which guarantees lower fuel consumption, performance on every surface and is environmentally friendly. Since its successful launch in Europe, Pirelli Cinturato P1, the new addition to the Cinturato family, officially entered the Asia-Pacific market today.

The 360-degree all-round performance offered by Cinturato was obtained thanks to the application of innovative solutions and technologies, and will be guaranteed by production with the advanced equipment and inspection procedures put in place at the Pirelli factories in Yanzhou. Cinturato P1 was designed according to the already successful state-of-the-art standards of Cinturato P7, winner of major tests carried out by European certification bodies and the most influential specialized magazines.

Cinturato P1 was, in fact, developed at Pirelli’s Research and Development center in Milan, where its Formula 1 tyres are also devised. The new tyre represents a synthesis of the eco-friendly experience gained by Pirelli through its “Premium Performance” strategy and the technology developed by engineers to ensure top performance.

Safety, driving pleasure, attention to the environment and versatility are the four key characteristics of Cinturato P1, perfectly in line with new market requirements: performance seen as safety, energy efficiency and low environmental impact. The use of hybrid material, controlling and stabilising the tyre distortion, ensures the best road holding under all conditions, significantly reducing the braking distance: at 100 km/h on the dry, the braking distance of Cinturato P1 is 4% less than our internal reference, and by 3% at 80 km/h on the wet. Thanks to its 15% lower weight and the choice of innovative technological solutions, the new Cinturato achieves a reduction in rolling resistance of up to 25%. Depending on the type of use, urban or non-urban, the tyre can reduce vehicle CO2 emissions by up to 4% by reducing rolling resistance. Also in “premium” terms, Cinturato P1 reduces external noise by 1.5dB and inner noise by 1dB, improving ride comfort and driving pleasure.

Performance is one of the core values that have always distinguished Pirelli in the world, strictly tied to the concept of reliability and safety. Cinturato P1 is a synthesis of these characteristics, a versatile tyre suitable to all uses: city and highway driving, urban and extra-urban routes, with sizes ranging from 15" to 19" and speed ratings from H to W. The versatility of use meets the requirements of all medium/high power cars.

Credits: wilswong