SG: Leica Camera, with Geoff Ang Collaborate with McLaren on an Exclusive Photo Shoot
Legendary German technical luxury brand, Leica Camera teamed up with renowned Singapore photographer, Geoff Ang, in an exciting collaboration with the exclusive Singapore retailer of the British supercar McLaren. During the first preview of the McLaren P1TM in Singapore, the supercar was whisked away discreetly to Geoff Ang’s studio for an overnight photography session. The brief was to the point and the concept evolved from Geoff’s love for the supercar. The end goal was not just to show the viewer what a car looks like but to inspire one to see beyond that and grasp a real sense of how the supercar makes you feel.
Using professional Leica S camera, Geoff Ang focused on the aerodynamic form and lines of the supercar to create an emotional series of photographs capturing the full essence of the McLaren P1TMdesigned to be the best driver's car in the world.
The photo shoot was a combination of only the best in the photography and automotive fields. The digital concept of the Leica S sets new standards in the world of medium format photography.
Credits: Oneshift News Team
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