SG: Mercedes-Benz Welcomes The New S-Class, an Icon Across Generations

SG: Mercedes-Benz Welcomes The New S-Class, an Icon Across Generations

  Mercedes-Benz recently revealed the new highly-anticipated S-Class.  The S-Class represents the technology pinnacle of automotive development at Mercedes-Benz and is known for its elegance, pristine craftsmanship and pioneering technology. In celebration of the arrival of the new S-Class, the Grand Ballroom at The Ritz-Carlton, Millenia Singapore was transformed into a spectacular showcase featuring multi-sensory experiences.  Some of the world's first innovations in automotive engineering, available in the new S-Class were brought to life, such as a state-of-the-art soundscape and unparalled 3D aural experience.

OneShift Editorial Team
OneShift Editorial Team
03 Dec 2013

Mercedes-Benz welcomed more than 700 special guests to the exclusive celebration, which included Mercedes-Benz loyalists and friends of the media. The guests were invited for an intimate experience with the new S-Class, including the S 500L, S 400 L and the S 350 L BlueTEC.

In conjunction with the premiere, customers and guests were able to enjoy a greater in-depth experience of the new S-Class through an exclusive showcase at the Mercedes-Benz Center the following day. The land mark Mercedes-Benz facility was home to a special display of vintage and new S-Class models.

For generations, Mercedes-Benz has set new standards in safety and aesthetics, power and efficiency, comfort and dynamism. The new S-Class continues this tradition of innovation and has once again proven its credibility as the most successful luxury car ever produced, having won numerous industry awards.

"Rather than being about safety or aesthetics, power or efficiency, comfort or dynamism, our aspirations were 'the best or nothing' in every respect. No other car stands for the Mercedes-Benz brand promise more than the S-Class," said Mr. Wolfgang Huppenbauer, President and CEO of Mercedes-Benz Singapore.

Credits: Oneshift News Team

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