Shell Introduces Its Latest Generation Of Premium Performance Fuel - Shell V-Power Nitro+

Shell Introduces Its Latest Generation Of Premium Performance Fuel - Shell V-Power Nitro+

OneShift Editorial Team
OneShift Editorial Team
15 Sep 2015

Samuel De Guzman, General Manager, Retail Sales and Operations for Shell Singapore said, “Our customers have always been at the heart of what we do, and we want to continue to give them the best.”

Shell V-Power was first launched in Singapore in 2000 to meet growing demands from its customers for a performance fuel that would work better with advanced engine technologies. Since then, Shell V-Power has gained a loyal group of customers who trust the brand to deliver the power and performance they seek for their cars and everyday drive.

“As we continue to progress with our customers, we remain dedicated to delivering our promise. Shell V-Power Nitro+ builds on the successful formulation of Shell V-Power that our customers in Singapore know and love – and is now even better than before at the same price,” said De Guzman.

Shell has more than a century of experience in fuels development. Shell fuels scientist Mae Ascan said, “Shell V-Power Nitro+ is our latest breakthrough in fuels innovation and at Shell, the development of fuels technology never stops. We have around 120 fuels scientists and specialists across the globe working on fuels research and development to meet the evolving needs of customers and their cars. ”

Shell developed its Friction Modifier Technology in close collaboration with Ferrari. This longstanding technical partnership of more than 60 years with Ferrari has enabled Shell to test new fuels in extreme conditions and transfer the technology from the race track to the road. Shell V-Power race fuel used by the Scuderia Ferrari Racing Team in the 2015 FIA Formula One World Championship contains at least 99% of the same type of compounds found in Shell V-Power Nitro+ road fuel.

As part of its technical partnership with Ferrari, Shell has recently launched a unique new online experience that provides a personalised tour around the Scuderia Ferrari Garage and F1 paddock. Coined as the ‘Scuderia Ferrari Uncovered’, the online experience allows users to navigate their own way through the garage, stopping at points to explore areas in more depth. Videos, information and data are then displayed to provide insights on the team behind the race and a more immersive experience into the sport.


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