The MINI x Paul Smith Story Comes to Orchard Road
MINI is celebrating its 28-year creative partnership with Paul Smith with a free Orchard Road pop-up.
MINI and British designer Paul Smith are bringing their long-running collaboration to Orchard Road, with a new pop-up offering a first look at the MINI Paul Smith Edition.
Running from 28 August to 6 September, the free experience will be held at UGR 28, outside Mandarin Gallery.
Visitors can explore the history of the collaboration through a dedicated timeline, design displays and samples showcasing Paul Smith's distinctive approach.
The partnership dates back to 1998, when Paul Smith created the original Mini Paul Smith Edition for the classic Mini. The latest pop-up celebrates that history while previewing the new limited-run special edition ahead of its official launch.
There's more than just looking at displays. Visitors can step into a neon-lit MINI photo booth and take home a branded photo strip and MINI x Paul Smith sticker sheet.
The first 100 customers who visit the showroom and complete a test drive of any MINI model will also receive an exclusive MINI x Paul Smith hang tag.
Early visitors can also score a complimentary Huggs Coffee by completing the experience and sharing their photos with #MINI while tagging @mini_sg. Coffee is limited daily, though.
Admission is free and open to the public, with the pop-up running from 28 August to 6 September.
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