MINI Singapore Marks Breast Cancer Awareness Month With New Campaign
The #myMINIstory initiative features survivor Charlene Koh and complimentary awareness decals available at the MINI showroom throughout October.
MINI Singapore has launched #myMINIstory, a campaign celebrating the people and personal experiences behind its cars.
Its first storyteller is Charlene Koh, a golfer, content creator, realtor and breast cancer survivor. She shares how buying a MINI after treatment fulfilled a long-held dream and became a reminder to live life fully.
Koh also hopes her story encourages women to prioritise their health and schedule regular mammograms.
Throughout October, MINI Singapore is offering complimentary “Together For The Journey” decals at its showroom to show solidarity with those affected by breast cancer.
MINI owners can join the campaign by tagging @mini_sg in social media posts about their cars, with selected stories featured on MINI Singapore’s official channels.
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