The New Ford Focus: Improved Efficiency Elevates World’s Best Selling Nameplate

The new Ford Focus elevates the world’s best-selling nameplate with a bolder, more emotive exterior design, a finely crafted, intuitive new interior, a suite of life-enhancing new technologies and major fuel economy improvements. The new Focus’s sporty character and driving appeal is burnished by a striking horizontal grille, a cockpit-inspired interior and available paddle shifters. The new Focus, on sale from the second half of 2014, also marks the debut of SYNC 2, Ford’s advanced in-car connectivity system, as well as the new 1.5-litre EcoBoost petrol and TDCi diesel engines. Available in additional new exterior colours Deep Impact Blue and Glace Blue, the new Focus has a lower, wider stance, with a new bonnet, front fascia and grille. The bonnet is sculpted with a dynamic shape from the front pillar to the corners of the upper part of the inverted trapezoid grille to deliver a strong, proud look. Slimmer, more chiselled front headlamps and more rectangular, elongated fog-lamps add to the bolder front end. Subtle chrome details add to the feeling of elegance while the rear of the car also is sleeker with a new fascia and tailgate arrangement, as well as thinner tail lamps.

OneShift Editorial Team

27 Feb 2014

The new Focus offers significantly improved fuel efficiency on many versions compared to the current model thanks to new powertrain options. The most improved diesel model will offer a 19 per cent reduction in fuel consumption, while the most improved petrol model will offer a 17 per cent improvement. The Focus will continue to be offered with the 1.0-litre EcoBoost petrol engine (100 PS and 125 PS) that last year was chosen by a third of Focus customers, and was named the 2012 and 2013 International Engine of the Year. There will also be a new version of the 99 g/km CO2 1.0-litre EcoBoost, the first non-hybrid petrol family car in Europe to offer sub-100 g/km CO2 emissions.

The new Focus also will be available with paddle-shift controls that enable drivers to control gear changes while keeping their hands on the steering wheel. Paddle-shift controls will be available as an option with all automatic and PowerShift transmissions, both diesel and petrol.

To meet growing customer demand for Focus, which is sold in more than 140 markets, Ford has now ramped up capacity worldwide to build the car in eight plants on four continents. Factories in Germany, U.S., Russia, China, Thailand, Vietnam, Taiwan and Argentina have a combined capacity to produce more than 1.5 million Focus vehicles annually at a rate of more than two vehicles per minute.

Credits: Oneshift News Team