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UK: All-new, Luxury British Sports Car Brand Set For Launch This Year

An all-new, British luxury automotive brand is to be launched in April 2014, promising to refresh the classic British sports car for the 21st Century.  Successful British businessman and car enthusiast, David Brown, has created a brand in his own name-David Brown Automotive- to deliver his vision for a new take on the British sports car. To create the new car, David sought out key industry talent; with an experienced design team led by Alan Mobberley, who was Chief Designer at Land Rover for 19 years.  David has not settled for an update of any existing model.  He has commissioned a completely original exterior and interior design, sourced bespoke British suppliers for interior trim and materials and the car has been thoroughly engineered for low-volume production, combining the latest manufacturing techniques with traditional craftsmanship.
OneShift Editorial Team
OneShift Editorial Team
21 Jan 2014

David explained: “I wanted all the impact and style of a classic sports car, but with modern capabilities and conveniences. This is what I want in a car, but it’s not something anyone really offers. So, I’ve created it myself.”

The result, codenamed "Project Judi", will be revealed in April 2014 and be made available for sale, in limited numbers. It will combine a classically-inspired exterior design, with the latest in performance, dynamics, technology, comfort and refinement.

Credits: Oneshift News Team

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