Volkswagen Tops Quality Ratings In the US

Three Volkswagen models received top quality ratings from owners in Strategic Vision’s 2012 Total Quality Index™. For a third consecutive year, the Volkswagen Golf and Tiguan retained their leadership positions in the Small Multi-Function and Small SUV segments respectively while the Eos outranked the competition in the Convertible under US$30,000 segment. The results underscore Volkswagen’s ongoing commitment to quality and contributed to the Volkswagen Group of America being named the Total Quality Index leader in in the 2012 survey.

”In today’s competitive car market, the key to success and sales will be products that satisfy the customer’s increasingly insatiable need for innovation, and the complete picture of Quality,” said Alexander Edwards, President, Strategic Vision. “With Total Quality, we factor in all the perceptions that are proven to create the impression of Total Quality; this is ultimately how people think about vehicles and spend money. Manufacturers like Volkswagen have invested significantly in improving the quality of their products and improving the overall ownership experience, with very positive results.”

“Our strong performance in Strategic Vision’s 2012 Total Quality Index is further proof that our focus on producing high-quality products and creating a highly valuable ownership experience is working, but there is still more to do,” said Tim Mahoney, Executive Vice President and Chief Product and Marketing Officer, Volkswagen of America. “It’s clear that the unmatched combination of quality, innovation, and performance found in all of our vehicles coupled with significant improvements in the Volkswagen ownership experience is resonating with consumers more today than ever before.”

Credits: wilswong