Audi Presents All-New TT Interior At CES 2014

At the Consumer Electronics Show (CES) in Las Vegas, Audi, for the first time, offered a preview of the interior of the new Audi TT which will be launched on the market later this year. As Prof. Dr. Ulrich Hackenberg, Member of the Board of Management of AUDI AG for Technical Development says, “The first Audi TT was the design icon per se, the second generation was even sportier, right through to the TT RS plus with its five-cylinder TFSI and 360PS. And with the new Audi TT, the driver will be able to experience the technology to an even greater extent – just as would be expected from a genuine sports car. And it comes with a new generation of electronics and connectivity features.”

OneShift Editorial Team

10 Jan 2014

The fully digital instrument cluster displays all the information directly in front of the driver, meaning there is no need for a central MMI monitor. This solution gave the designers the freedom to slim down the instrument panel architecture such that it visually conveys the Audi lightweight construction principle.

With its clear lines and innovative operation, the interior of the next TT generation has been redesigned from the ground up. From above, the instrument panel resembles an airplane wing; set low and with a turbine look about them, the round air nozzles, a classic TT feature, are reminiscent of jet engines. The controls for the air conditioning are also housed in the vents – the adjustment functions for seat heating, and for the temperature, direction and strength of the flow of air are located in their axes, with small displays indicating the chosen setting. Located beneath the central air nozzles, the switches for the hazard warning light and the secondary functions are centrally positioned and easily accessible.

With its brilliant graphics with a 3D impression and highly-detailed effects, the Audi virtual cockpit with its 12.3-inch TFT monitor sets new standards. Drivers can switch between two display modes. In the classic view, the speedometer and rev counter are in the foreground, while in “infotainment” mode, the virtual instruments are smaller. The space that is then created offers ample display space for functions such as the navigation map.

All elements of the new Audi TT operating concept are focused on the driver. The compact sports car’s new multifunction steering wheel features a flat-bottomed rim, with aluminium-look clips framing its spokes. The buttons and controls on the spokes allow you to control almost all functions, including the ultra-modern infotainment system.

With its clear, sharp lines, the interior as a whole perfectly expresses the sporty nature of the new Audi TT. The centre tunnel console, that supports the lower leg when driving fast through a bend, and the door panels boast flowing mutually-reinforcing contours. All the details highlight Audi’s attention to quality – from the design of the gear knob and the precise functioning of the rotary pushbutton to the Audi virtual cockpit.

Credits: Oneshift News Team