BMW Is The Automotive Brand Most Considered To Be “A Leader In Innovation And Technology”, According To YouGov Surveys

BMW Is The Automotive Brand Most Considered To Be “A Leader In Innovation And Technology”, According To YouGov Surveys

Gerald Yuen
Gerald Yuen
31 May 2024

Is BMW well perceived in Singapore?

According to the latest data from YouGov Profiles, BMW is considered the top automotive brand for "innovation and technology" by Singaporean consumers who enjoy camping or caravanning, with over 42% holding this opinion. Tesla is the runner-up with one in three (32%) viewing it as an innovation leader, followed by Audi (26%), Toyota (24%) and Mercedes-Benz (23%) where a quarter say the same.

How is Tesla perceived among Singapore consumers?

In Singapore, Tesla is regarded as the leading brand in innovation and technology, ahead of BMW. Toyota ranks third, followed by Mercedes-Benz and Audi.

What is YouGov Profiles?

YouGov Profiles uses continuous data collection and rolling surveys instead of a single questionnaire. For Singapore, the data is nationally representative of adults 18 and older, weighted by age, gender, and ethnicity, and reflects the latest estimates from the Singapore Department of Statistics.

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