BMW's pride and JOY in 3D
BMW Asia pulled out all the stops to showcase JOY in 3D.
OneShift Editorial Team
17 Jun 2010
Unsuspecting commuters in Suntec City were treated to a mesmerising show of colours last month as BMW Asia launched Asia's first interactive 3D building projection.
The advertisement allowed the audience to send a SMS in to describe what JOY meant to them and have it displayed LIVE on the advertisement billboard.
The video of the entire creative piece below.
Credits:
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