Celebrating 40 years of the Toyota Corolla

The Toyota Corolla is one of the most successful and recognizable cars in the world, and to celebrate the 40th year of its launch, Toyota has set-up a microsite celebrating this popular model. It is interesting how simple things, like a floor mounted gearshift and reversing lamps, that we now take for granted, were considered important to make the original Corolla more accessible, and thus more popular. Another aspect that cannot be ignored is that the Corolla established the benchmark for production quality and fit-and-finish, which in turned caused the entire car industry to match, if not surpass, this standard. Check out the website, http://www.toyota.co.jp/en/vision/corolla/index.html and tell us why you think the Corolla has become such a worldwide success.