Hyundai Motor shows first design impression of All-New Tucson

The All-New Hyundai Tucson is set to redefine the Hyundai brand’s C-SUV offering – featuring the highest levels of design, quality and technology which are poised to lead the segment. While the All-New Tucson adopts an SUV profile and strong proportions, the design team have worked to ensure a sleek and agile look. The front of the All-New Tucson is dominated by the Hyundai signature hexagonal front grille, which connects with the LED headlamps to create a distinctive face.  The front bumper features a wing-shaped appearance, which incorporates the LED daytime running lights, giving the car a unique style and provides a visual reference to its wide track.

The all-new Hyundai Genesis and Sonata earned GOOD DESIGN Awards for their quality design, function and aesthetics from The Chicago Athenaeum: Museum of Architecture and Design, and The  European Centre for Architecture Art Design and Urban Studies. The Good Design Awards honor the yearly achievements of the best industrial and graphic designers, and world manufacturers for their pursuit of extraordinary design excellence. Good Design is the oldest and the most prestigious architecture and design awards program organized worldwide, and strives to create a revived awareness about contemporary design. The awards honor both products and industry leaders in design and manufacturing that have chartered new directions and pushed the envelope for competitive products in the world marketplace. The Good Design Awards were judged in Chicago by an international jury of design professionals, architects, experts and cultural leaders.

Hyundai Motor has used the brand’s “New Thinking” approach to connect the most distant of families, setting a novel world record in the process. When the daughter of an astronaut on the International Space Station had a special hand-written letter to send to her father, Hyundai Motor found an ‘out of this world’ way to share her message. The newly launched campaign, entitled “A Message to Space”, revolves around a 13-year-old girl from Houston, Texas whose father is an astronaut and often away on space missions for many months at a time. Hyundai Motor conceived of a way for her to stay in touch with her father while he is gone by writing a personal message in giant lettering, big enough to be read from space.