Hyundai Motor Wins Prestigious European Design Award
Hyundai Motor has received international recognition for its vehicle design at the prestigious 'iF Design Awards 2014' ceremony held in Munich, Germany. The Hyundai all-new Genesis won 'iF Product Design Award 2014' in the 'Transportation design/Special vehicles' category. The victory for the all-new Genesis highlights Hyundai's global policy of building the right cars for the right regions. The exterior design shows an evolved interpretation of the fluidic sculpture design philosophy with a long wheelbase and short overhangs which emphasize sleek lines and the natural balance of the car. Inside, high levels of technology and equipment shows Hyundai's capabilities and confirm its commitment to delivering value beyond expectations.
As well as a car that combines award-winning design with high levels of driving security, comfort and safety, customers will enjoy an exclusive purchase experience that reflects the Genesis's unique qualities. The jury awarded the sought-after prize to Hyundai’s luxury sedan model following a rigorous judging process.
Peter Schreyer, President and Chief Design Officer at Hyundai Motor Company, commented: “Recognition from the iF jury is further evidence of the transformation in Hyundai design in recent years. My vision for the brand is to create more connections with our customers. Design is the ultimateexpression of a brand and its values, itestablishes the connection. All-new Genesis, which takes the evolved design of Hyundai models and shows how it can translate across segments, is alreadyconnecting to Europeans on an emotional level.”
The winners of the 61st edition of the annual awards are assessed by an international jury of experts. Organized by International Forum Design GmbH (iF), the awards set out to recognize outstanding design across three categories: product, packaging and communications.
Credits: Oneshift News Team
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