Latio topped 1 million sales worldwide

This milestone comes just three and a half years after the Tiida was launched on September 30, 2004.

The Tiida was initially launched in the Japanese market in September 2004, followed by a rollout to the general overseas markets including China in 2005 with subsequent launches in North America and Europe in 2006 and 2007 respectively. The Tiida has garnered high ratings due to its spacious and modern interior, impressive driving performance and high fuel efficiency which surpasses other vehicles in its class.

Following a freshening to the Japan-market models on January 28, 2008, orders for the Tiida and Tiida Latio exceeded the monthly sales target set for the first two months after launch by more than 250% – the monthly target for both models was 4,300, versus actual orders of over 21,540 units – and sales remain strong.

Furthermore, the Tiida and Tiida Latio were relaunched in China following product changes in November 2007, where sales have remained steady at 12,000 units per month on average. The Tiida was named China’s “Car of the Year” in 2006, reinforcing its success and popularity in the Chinese market.

Credits: Jarvis