Hongqi Opens Singapore Showroom

There’s a new heavyweight in Leng Kee. Eurokars Group has officially opened the first Hongqi showroom in Singapore, marking the Chinese luxury marque’s push into Southeast Asia.

The new 4,521 sq ft showroom sits at 19 Leng Kee Road and is managed by Eurokars Elite, a subsidiary of Eurokars Group. More importantly, Singapore becomes the world’s first right-hand-drive market to commercially launch the all-electric Hongqi E-HS9 luxury SUV.

Hongqi says the space follows a design philosophy called “Shang Zhi Yi”, blending modern luxury with Chinese cultural touches. Expect heritage-inspired walls, curated displays, boutique corners, lounge spaces, signature scents and dedicated delivery suites - basically part showroom, part luxury hotel lobby.

The star of the launch is the Hongqi E-HS9, an all-electric luxury SUV with six seats and serious chauffeur-car presence. It’s aimed at buyers who want something different from the usual European luxury crowd, mixing big-screen tech with traditional design cues and a huge road presence. How about the price? It's expected to cost around S$500,000 with COE.

Hongqi, which literally means “Red Flag” in Mandarin, has been gaining momentum globally too. The brand says it sold more than 460,000 vehicles in 2025, making it the first Chinese luxury automotive brand to cross two million cumulative users worldwide.

Eurokars Group says the partnership is about bringing a different flavour of luxury to Singapore’s premium car scene - one that leans heavily into cultural identity, craftsmanship and high-tech electrification.

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