Local News: BMW Launches Enhanced Rewards and Priviledge Programme for 7 Series Owners

Performance Motors Limited is set to raise the bar in redefining the ultimate ownership experience for new BMW 7 Series customers. The BMW 7 Series Privileges Programme Plus, soon to belaunched on 20 November 2009, has been specially conceived with activities and exclusive privileges that mirror the refinement and sophistication of the new BMW 7 Series.

The BMW 7 Series Privileges Programme Plus is a distinctive lifestyle and rewards programme that is exclusively available to owners of the new BMW 7 Series in Singapore. Five exclusive premium experiences covering golfing, driving, yachting, travelling and lifestyle have been specially designed with the discerning taste of the BMW 7 Series customer in mind.

“The BMW 7 Series Privileges Programme Plus is representative of the refinement and exquisite lifestyle choices befitting of a BMW 7 Series owner and we see it as a perfect reward for our BMW 7 Series customers,” said Mr. Simon Rock, Managing Director of PML.

While members will still enjoy an array of personal services such as car spa, the BMW Advanced Driver Training and chauffeur services, membership opens up a bright world of pivilege access and exciting new possibilities. Fresh highlights including the Golf Academy, the BMW Advance, jet-setting in style, greater accessibility to pleasure yachting and a new finger-on-the pulse concierge service.

“PML was the first in the local motoring industry to introduce a luxurious lifestyle rewards programme for BMW 7 Series customers in 2002. This puts us at the fore front in conceiving progressive reward initiatives according to lifestyle trends and our customers’ preferences. Now with the BMW 7 Series Privileges Programme Plus, we have raised the bar even higher. We hope that the programme will bring further delight and many more great memories for our customers.” added Mr. Rock.

Credits: wilswong