Local News: Mini 50 Mayfair and 50 Camden

In celebration of MINI’s 50th anniversary this year, two special models, the MINI 50 Mayfair and the MINI 50 Camden, were created. The two unique models are perfect symbiosis of tradition and innovation in the typical MINI attractive style.

The MINI 50 Mayfair and MINI 50 Camden will be built for a limited period of one year with special equipment and design features. The two models are now available at MINI Habitat.

Through their characteristic design and exclusive features, the MINI 50 Mayfair and MINI 50 Camden embrace the heritage and the visionary power of the MINI brand, and bring fifty years of motoring fun onto the road.

The MINI 50 Mayfair looks back proudly on half a century of motoring history. The model exudes the style and elegance you would expect from London’s most traditional district – complete with astounding get-up-and-go.

This chic character comes out ideally with the body paintwork in Hot Chocolate metallic,combined with a white roof, 17-inch white-painted light-alloy rims in Infinity Stream spoke design as well as bonnet stripes in light-brown Toffy metallic complete with a white edge at
the border.

Additional headlights with cover on the radiator grille, mirror caps in paintwork transcending from brown to black and a discreet “Mayfair” logo on the side scuttles round off the exterior design of this anniversary model.

The MINI 50th Birthday Badge proudly surrounded by chrome trim on the radiator grille provides clear testimony to the tradition of the brand, bearing the number "50" in typical Mini design and boasting the colours of the Union Jack – red, white, and blue.

The combination of Toffy paintwork and white highlights of the bonnet strips extends into the interior of the Mini 50 Mayfair that is unique and exclusive in its finish. This also applies to the
seats in Lounge leather and individual piping around the edges.
A fine additional effect is further enhanced by the turquoise-green double seams on the seats finished in Toffy. All this is further embellished by a Toffy Brown inlay in the lower half of the steering wheel rim, floor mats with white piping, the Chrome Package also available on other Mini models, as well as door entry trim proudly bearing the "MINI 50" model designation and the "Mayfair"
logo.

The MINI 50 Camden looks forward eagerly to the next 50 years. Like its London namesake,the MINI 50 Camden is bursting with energy, spirit and an in-your-face attitude.

This driven character stands out from the start through the dominance of its colours Silver, White and Black emphasising the car’s technical character and sportiness. Body paint in White Silver metallic is combined in this case with a white roof. The MINI 50 Camden comes with 17-inch light-alloy rims designed exclusively for this model, sporting silver-stripe trim on the side shoulders of the bonnet lid, and exterior mirror caps. Similarly to the Mini 50 Mayfair, it boasts a twin-tone stripe trim extending up from silver to
pure white as well as the Mini 50th Birthday Badge.

In combination with xenon headlights featured as standard on the Mini Cooper S 50 Camden, the headlight units with their black-coloured lenses offer a particularly progressive and dynamic touch.

The interior of the MINI 50 Camden also offers a most contrasting colour scheme combining Carbon Black with trim surfaces on the dashboard merging in its colour like the exterior mirror caps from white to silver. The trim surfaces on the door linings come in Fluid Silver, while the sports seats in cloth/leather Ray feature leather surfaces like the lower edge of the instrument panel and the armrests on the door linings in Tech White. The black cloth sections in the middle show a discreet pattern with staggered white stripes extending from front to rear. Green and white seams then add the final touch in colour and sophisticated appeal.

The side indicator frames house the Union Jack in black-and-white and the "Camden" model designation forming the logo of this special anniversary model also to be admired, together with the designation "MINI 50", on the door entry trim.

In addition to the particularly wide range of standard features on the two anniversary models,the Mini 50 Camden also features a top-end audio system. This new HiFi system from car audio specialist Harman Kardon sets standards for enjoying music in a MINI. The high performance digital amplifier, for example, just like the loudspeaker units, is perfectly tailored to the MINI.

The launch of the new MINI 50 Camden also marks the debut of a new generation of in-car entertainment systems. Referred to as “Mission Control”, this entertainment system processes and evaluates a wide range of vehicle, driving and ambient signals, providing the driver with relevant information and instructions in that unique style so typical of MINI.

Mission Control underlines the status of the MINI as a genuine personality in the world of motoring and intensifies the driver’s feeling and impression of interacting directly with the car, the signals coming from the car itself being used to generate new, situation-based dialogues time and again.

These dialogues are based, among other things, on information regarding safety and comfort settings, requesting the driver and passengers, say, to buckle up their seat belts and use the
air conditioning, and incorporate current information on driving conditions such as the current status of the vehicle, with the focus on criteria such as outside temperatures or the level of fuel in the tank.

In addition to the entertainment aspect, the system offers a functional aspect supporting the driver over and above existing functions in properly interpreting all kinds of information and
using data for appropriate action.

Mission Control in the Mini 50 Camden is the first step into a brand-new world of interactive in-car entertainment, offering a driving experience never seen before according to its maker.

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