Mazda plans to expand model lineup
The company has plans to attract buyers in search of an aspirational brand.
Mazda's President and CEO, James Muir, believes that it is possible for Mazda to move upmarket, so long as they do not lose their sporty (Zoom-Zoom) edge.
To do this, Mazda will have to increase the number of models in its range. With the focus on smaller, more fuel-economic vehicles, Mazda could produce a new city car with styling based on its Kiyora concept. A Mazda 1, perhaps?
Seen in these photos is Mazda's Kazamai concept car, which was showcased at the Moscow auto show. Should the Kazamai make it to production, Mazda will have a crossover vehicle.
Also on the cards is a radically redesigned MX-5 for 2012. And if rumours are to be believed, we might even see a new RX-7 that same year.
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Credits: JRC
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