Mercedes ConceptFASCINATION Previews Next-Gen E-Class
ConceptFASCINATION is a unique jewel of compelling automotive design which is distinguished by its irresistibly dynamic lines yet still offers the benefits of a large luggage compartment.

A particularly notable feature of the design is that the practical load space develops organically from the exciting and elegant lines of this lifestyle coupé, giving it its special charisma. Inside, the tone is set by fine, exceptional materials hand-crafted to the highest standard. Absolute perfection and attention to detail make this design study an incomparable gem which conveys a sense of sporty forward movement and at the same time elegance, savoir-vivre and exclusivity of the highest level.
Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG, commented: “This design study continues the long tradition of exciting coupés from Mercedes-Benz in impressive style. With its emotionally appealing lines, ConceptFASCINATION offers a completely new interpretation of the coupé. Its aesthetic, dynamic looks and meticulously crafted detail ensure that this study meets the highest design standards."
[b]Taut, sharply contoured lines and finely sculpted surfaces[/b]
The design study’s elongated body is dominated by the dynamic front-to-rear sweep of its lines which gives it a dynamically charged look, evoking movement even when the vehicle is stationary. This impression is emphasised by the long, frameless, side-window line which creates a continuous arc from front to rear, uninterrupted by a B-pillar. As a result, the large load space in the rear is integrated in the vehicle body cohesively and harmoniously while also creating the impression of length and a remarkable sense of light. The side windows can be lowered completely – one of the fundamental genetic markers of every Mercedes-Benz coupé – to provide an uninterrupted view of the stylish way in which fine materials have been used inside the vehicle.
A sense of forward-flowing energy is created by the wedge-shaped profile of the design study whose sides are structured by taut, clearly defined lines which grow out of the surfaces organically and disappear back into them in the same subtle way. Sensitively sculpted surfaces, alternately concave and convex, are defined by the shoulder line and undercut feature line with an additional line to form a gentle, yet pronounced linear flow complemented by an intriguing interplay of light effects. In short, flowing surfaces and arching structures create compelling forms.
The wheel arches are powerfully sculpted. In the rear wings in particular, the rounded treatment of the flared wheel arches is characterised by a degree of almost sensual exuberance – a classic Mercedes-Benz design element of the past – which is taken to an elegant conclusion in the lines of the rear. In order to maintain the flow of the surfaces and edges, the door handles are visually extended rearward of the doors into the sides of the vehicle.
[b]Luxurious load compartment with stylish details[/b]
Carefully crafted details give the load compartment a particularly luxurious and surprising character. The floor of the load compartment, which measures approximately one metre square, is made of wood with brushed aluminium protective rails. Folding up the floor at the left and right sides reveals two compartments containing two sets of binoculars as well as a high-quality digital camera with interchangeable Leica lenses – the perfect equipment for a day at the races.
The centre of the load compartment is occupied by a folding smoked glass table which rises out of the floor at the touch of a button to reveal a compartment housing a humidor. The table can also be pulled to the rear for easier access from outside. Doing so provides access to a refrigerated compartment for drinks and champagne flutes. The smoked glass can then be folded up at left and right to allow the vehicle occupants to enjoy a picnic in a stylish and refined ambience.
[b]Driven by new, powerful and economical four-cylinder diesel engine[/b]
Not content with just indulging the senses, the ConceptFASCINATION design study impresses with its technical underpinnings, too. These are drawn from the future E-Class Coupé and include the new four-cylinder diesel engine which features BlueTEC and AdBlue technology and develops 204 hp from a displacement of 2.2 litres.
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Credits: Jarvis


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