• HDC is OneShift by Carousell’s lead Automotive content partner while motorcycle content creator Tri333ple is lead Motorcycle content partner
• Focused on producing beautiful visuals and thought-provoking content, HDC’s strength in photography, videography and community-building will complement OneShift by Carousell’s wide reach and household recognition
• There will be cross-collaboration on selected editorial, photo and video content across both platforms
• Carousell Autos is the most-visited car classifieds group in Southeast Asia and will remain as Carousell’s largest vertical by revenue

OneShift by Carousell, a subsidiary of Carousell Group, the largest classifieds group in Greater South East Asia and one of the world’s largest, has announced its content partnership with Horizon Drivers’ Club (HDC), a rising and fast-growing automotive media content creator and community builder.

HDC is OneShift by Carousell’s lead Automotive content partner while Tri333ple is lead Motorcycle content partner. Focused on producing beautiful visuals and thought-provoking content, HDC’s strength in photography and videography will complement OneShift by Carousell’s wide reach and household recognition. There will be cross-collaboration on selected editorial, photo and video content across both platforms.

OneShift by Carousell aims to be the leading authority in automotive and motorcycle content, complementing its parent Carousell Group. The Group’s vision is to make the buying, selling and ownership of cars and motorcycles a magical experience for middle class Southeast Asian consumers which will more than double from 135 million to 334 million by 2030.

Following the two mergers in 2019 with OLX Philippines and Mudah, Chotot and OneKyat from 701Search, Carousell Group has cemented its classified autos leadership in Southeast Asia. The autos vertical is now Carousell Group’s largest vertical, contributing a third of the Group’s revenue. As a whole, Carousell Auto Group is the most-visited autos classifieds platform in Southeast Asia with one of the biggest inventory of autos-related listings.

Founded in December 2005 and based in Singapore, OneShift is a trusted online automotive platform for people to research, discover new and used cars and motorcycles in Singapore. In 2018, it was acquired by Carousell Group and subsequently renamed OneShift by Carousell to reflect its new identity as part of the Carousell Autos Group vertical.

OneShift by Carousell helps owners sell their cars or motorcycles on their behalf for the highest price in Singapore to direct buyers with the help of the Carousell marketplace and to our wide network of verified dealerships. OneShift by Carousell also operates as a concierge to help sellers and buyers with all their automotive needs.

With nearly two decades of accumulated expertise about the automotive industry, OneShift by Carousell enables consumers to make the best possible decision on their next potential dream car or motorcycle through expert opinion from seasoned content creators.

Horizon Drivers’ Club (HDC) is an automotive media content creator as well as a community of car enthusiasts. Through originally produced and engaging visual stories on its website and social platforms including Instagram, TikTok and Facebook, it aims to appeal to enthusiasts and their passion for cars. HDC’s foundation is built upon lifestyle and street photography, where authenticity and rawness bring to the fore a unique style that appeals to a younger, more engaged audience.

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