Proton Celebrates 25th Anniversary with Program and Logo

The official logo was presented by PROTON Holdings Berhad Group Managing Director Dato’ Haji Syed Zainal Abidin Syed Mohamed Tahir.

During the launch, Dato’ Haji Syed Zainal outlined PROTON’s celebration program, which includes events specially targeted to the general public, local and overseas customers, PROTON staff, dealers, vendors and members of the media to be held this year. The program aims to highlight PROTON's journey as the national car company in the 25 years of its existence, and will also help enlighten the general public on PROTON’s plans in moving forward that will further reinforce customers’ confidence and trust in the brand.

“The Silver Jubilee programs are the core activities for PROTON this year. In fact, on top of all these special events, all corporate and customer-related initiatives carried out this year will be injected with 25th Anniversary DNA, to streamline our efforts in making this a grand year to remember,” said Dato’ Haji Syed Zainal.

The 25th Anniversary celebration started off with the 25th Anniversary Logo Designing & Slogan Writing Competition, which was held especially for PROTON employees. The winning logo, which was unveiled at the event and will be used as the official logo of the year-long celebration, was designed by Rosaidatul Nor bt. Rosli, from Miyazu Malaysia Sdn Bhd, a subsidiary of PROTON Holdings. As for the slogan, the judging committee awarded six consolation prizes to selected entries.

According to Dato’ Haji Syed Zainal, the competition was held as a sign of gratitude to PROTON staff, as he believed that nobody is more passionate and knowledgeable about the brand than PROTON employees. He also congratulated the winners and commended the efforts made by the staff in designing the logo and slogan.

To further show the company’s appreciation, a special group of PROTON employees – the 651 “PROTON Pioneers” who have been with the company since the beginning - will receive acknowledgement for their loyalty and dedication and be presented with a special gift set. At the same time, all PROTON employees will receive special commemorative gifts in conjunction with the celebrations.

Apart from the logo and slogan competition, the highlight of the year-long celebration will be the 25th Anniversary Commemorative Gala Dinner on 9th July 2010. The date itself is special, as it was the date the first Proton Saga rolled out of the production plant in 1985.

Credits: wilswong