Shell unveils year-long drive to help Singapore motorists

Shell has unveiled its year-long drive to help Singapore motorists [I]Get the Most out of Every Drop[/I] of fuel. This is an initiative that will cover all its retail activities and promotions for 2009, and comes on the back of Shell's latest findings from a global market research* on what drivers are thinking, feeling and doing about fuel efficiency.

The research, which drew indicative comparisons with a 2007 investigation into drivers' attitudes and behavior towards fuel efficiency, revealed that motorists in Singapore are now more willing to modify their driving habits to save fuel in view of the current economic climate.

According to the 2009 findings, thrice as many Singapore drivers are now thinking about fuel economy, compared to two years ago, with a dramatic increase in the level of consciousness about fuel efficiency rising from 24% in 2007 to 74% in 2009. In addition, the number of people in Singapore who have ever checked their fuel efficiency has risen from 59% in 2007 to 77% in 2009.

The survey also revealed that 83% of Singapore respondents are willing to change their driving habits to save more fuel. This is higher than the global average of 78%, and the drivers are also seeking more information and advice on how to achieve this. Ignorance about what to do and a lack of information were cited as the top reasons preventing Singapore drivers from becoming more fuel efficient. Nine in 10 Singapore drivers welcome further advice on how to save fuel.

Mr. Eric Holthusen, Shell's Fuel Technology Manager for Asia Pacific and the Middle East, said: "We are encouraged to see a new generation of Singapore motorists who are beginning to be more conscious of fuel economy and are willing to change their driving behaviors to achieve that. We hear requests for more information and advice, and will be addressing their needs. By empowering them with the right knowledge, we believe we can help them translate such attitude into positive action."

The programme will consist of three elements. Firstly, with a focus on fuel economy, Shell aims to help customers save 10% or more fuel* while driving, through the use of Shell fuels (with their Fuel Economy formula) together with Shell FuelSave tips. This will be reinforced with a line-up of Fuel Economy initiatives throughout the year.

Secondly, Shell aims to enable drivers looking for power and performance to get more out of every drop of V-Power, which is designed to improve engine performance, giving more power and acceleration.

Lastly, Shell aims to pass on the benefits of its alliances and collaborations (e.g. with 7-11 and UOB) to customers, helping them get more savings with Shell everyday.

To kick off its [I]Get the Most out of Every Drop[/I] vision for valued customers this year, Shell launched the following initiative for customers to get more savings at Shell today:

[B]A weekly lucky draw with:[/B]

- a grand prize of $10,000 worth of free fuel (in loyalty points) for one lucky customer every week;

- $100 worth of free fuel (in loyalty points) for 100 customers every week;

[B]10% bonus Escape points with any Shell fuel pumped; and[/B]

[B]100 Escape point special offers from 7-11@Shell.[/B]

The promotion is valid from April 1st to July 4th 2009. More details regarding this promo can be found at:

http://www.shell.com.sg/10K

[I]* Results are compared to standard fuel and may vary by car.[/I]

Credits: JRC