UK Independent Tire Specialists Like Kumho Tyres
Research conducted between December 2009 and February 2010 shows Kumho car tyres to have been the first brand recommendation of Britain’s local independent tyre specialists.
In fact, at an average of 5.6 per cent, Kumho products were recommended first more than twice as often as those of some traditional household-name brands.
Kumho’s 4x4 tyres also faired well in the survey, being the third most likely brand to be recommended first by independents, behind Bridgestone and Pirelli.
The data is based on an ongoing and large scale marketing survey conducted by market analysts Encircle Marketing. Sampling across all of the UK’s tyre distribution channels, the data focuses on recommendations and pricing data.
It is widely accepted that dealer recommendation has considerable bearing on customer choice, as tyres are a highly technical product and customers generally rely on dealer advice regarding the relative performance, safety, wear and environmental credentials of the multitude of brands now available on the UK market.
Said a Kumho Tyres’ spokesperson: “These results are extremely rewarding for us. Dealers’ reputations are all important to them and they don’t recommend products unless they really believe in them. Moreover this news comes on the heels of a string of positive press tests and industry awards for our tyres. These accolades show we continue to gain ground against the more established brands and are providing products that the market wants.”
Credits: wilswong
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