Audi sets emotions racing at the first-ever Audi Sport Driving Experience

Whilst Audi is certainly no stranger in letting their customers sample their cars at various driving events, this is the first time the automaker from Ingolstadt has organised the Audi Sport Driving Experience. The event, which will be held from the 13th to 22nd of May, will be headlined by the all-new Audi R8. As the event focuses on the overall driving experience, this is definitely a fitting way to introduce the R8 to Singapore, for the car has been fitted with the world’s first “Emotion Dashboard” that measures a driver’s excitement level when they are behind the wheel.  The sophisticated technology measures your heart rate and skin moisture levels, showing how the body reacts to the most thrilling drive. However, the R8 isn’t the only thing the German Automaker is pulling the wraps off of - the event also marks the launch of Audi Sport, which represents Audi Singapore’s iconic performance-focused S, RS and R models under one banner. To tailor to customer needs effectively, Audi Sport is supported by other initiatives such as a specialised team to ensure optimum performance and maintenance, as well as an Audi Sport reception at the Audi Service Centre.