BMW Group Design Claims Five Prizes in The GOOD DESIGN Awards 2013
BMW Group Design won five prizes for its outstanding work in the GOOD DESIGN Awards 2013. In the category "Transportation 2013", the BMW 3 Series Gran Turismo, the MINI Paceman, the BMW Pininfarina Gran Lusso Coupe and the BMW R 1200 GS were all awarded this prestigious prize. The 'Graphics/Identity/Packaging 2013' category, meanwhile, saw honors go to the film "The BMW Concept Ninety Story". The GOOD DESIGN Award is the world’s oldest design prize and ranks as one of the most distinguished accolades in this field. Founded in Chicago in 1950 by architects Eero Saarinen, Ray and Charles Eames and MoMa curator Edgar Kaufmann Jr., it is presented by the Chicago Athenaeum: Museum of Architecture and Design in cooperation with the European Centre for Architecture, Art Design and Urban Studies. For more than 60 years, this coveted prize has been awarded to designers and manufacturers in recognition of exceptionally innovative and visionary products, concepts and ideas that go beyond the normal horizons of everyday product design.
Exceptional long-distance ride comfort in a unique lounge atmosphere is a key aspect of the BMW 3 Series Gran Turismo, which fuses the sporty-dynamic genes of the Sedan with the functionality and versatility of the BMW 3 Series Touring. The independent personality of its exterior is distinguished by doors with frameless windows, a coupe-style roofline sloping gently towards the rear, and a large, automatically opening and closing electric tailgate.
The MINI Paceman is the first Sports Activity Coupe in the premium small and compact car segment. Its combination of sporty design, a coupe-like silhouette and a lounge like interior make the MINI Paceman a pioneer in the urban traffic scene.
The BMW R 1200 GS convinced the jury thanks to its well-resolved fusion of a distinctive design language and an athletic off-road stature. Sporting the typical GS-style BMW Motorrad design, this new rendition of the world's most popular travel enduro is a case study in the stylistic perfection of an iconic two-wheeler.
BMW and Pininfarina are two of the most tradition-swathed names in the motor industry. Each is in equal measure a byword for cutting-edge technology coupled with style, dynamism and aesthetics. With the BMW Pininfarina Gran Lusso Coupéthe two companies present the result of their first cooperation. This one-off is the exclusive interpretation of a luxurious BMW Coupe as seen through the eyes of Pininfarina. The design teams worked in close collaboration to create a new, character-laden automotive persona for the high-end luxury class: it is typically BMW while boasting the refined signature of Pininfarina.
Credits: Oneshift News Team
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